$3 vs $30 vs $300
"What are you actually paying for?"
Aaron tastes and breaks down chocolate at three price points. Endlessly repeatable, built-in debate in the comments.
VERT is a director-led, vertical-native studio in LA. We've spent over a decade building personalities and brands on social, from Tinder's Gen Z reinvention to taking a skincare startup to the #1 new beauty line at Target. We'll be in the kitchen with you, shaping the ideas, directing you on camera and running the whole engine so you can focus on the chocolate.
Short term: a recognizable on-camera voice, a set of signature series, and an audience that comes back for them.
Long term: Chef Aaron as a known name in the food creator world, with the press, collaborations and brand deals that come with it.
The approach
Anyone can grow a number. What moves the needle is visibility: engaged people who share the work, other creators who want to collaborate, and press that wants the story. We build for that.
Built for the phone
Fast, funny, personality-first. A taste of short-form work from the VERT roster.
Proof
Built a Gen Z skincare brand's identity and social from the ground up.
Became the #1 new beauty line at Target.
Multi-year social agency of record, repositioning the brand for Gen Z.
A perception shift plus a cultural moment: the #PYOTChallenge, including a Megan Thee Stallion partnership.
Fully managed Meta's owned social: strategy, content, daily posting and community.
Made a corporate handle feel as personal as the people using it.
[Role and results to add]
How we build a name
Repeatable series that Aaron owns, so people follow for the show, not the single post. Tested fast, doubled down on what hits.
When a chocolate moment blows up, Aaron makes the elevated version. Fast enough to ride the wave, specific enough to stand out from it.
Restaurant collabs, events, and other chefs and food creators. Every partnership puts Aaron in front of someone else's audience.
Positioning Aaron for press, features and brand opportunities beyond social. A French-trained chocolatier in LA is a story; we'll tell it.
Directing Aaron the way we direct talent on big shoots: relaxed, natural, more confident every week.
Ideas we'd love to make
"What are you actually paying for?"
Aaron tastes and breaks down chocolate at three price points. Endlessly repeatable, built-in debate in the comments.
"Your favorite candy bar, the way a French chef would make it."
Aaron remakes everyday chocolates into his luxury take. Nostalgia plus craft.
"Try this. Tell me what you taste."
Handing out bonbons in Beverly Hills and DTLA and capturing reactions. Gets Aaron loose on camera, fast.
"Everyone's making this. Here's how it should be done."
The viral chocolate moment of the week, made properly by someone who trained in France.
"One dessert, two kitchens."
Aaron builds a chocolate course with an LA restaurant or chef. Shared audiences, real events, press hooks.
"Lesson one: tempering."
A teaching series that builds authority and can grow into a real course or training program.
How we tell a person's story: our 60 Second Docs series, short portraits built for social.
How it runs
Filming 1 to 2 days a week in the Commerce kitchen and around LA. 4 to 6 short-form videos a week.
How we measure
Follower count is the last thing we look at. These are the signals that show Aaron is becoming someone people talk about.
Likes, comments and shares against followers. Tells us the audience is real and paying attention.
The strongest sign a video traveled beyond Aaron's own followers.
Which formats people come back for, episode after episode. We double down on those.
On-topic conversation about Aaron and his craft, not just emojis. At Meta we lifted it 45%.
Chefs, creators, restaurants and brands reaching out to work with Aaron.
Features, interviews and other accounts talking about Rosemary Chocolat.
A short weekly read on what's working, and a full review at day 90.
Your team
25+ years in the entertainment business. Co-founded Adolescent Content and led it as a social-first production company for over a decade, building a team of strategists and creatives. Now leads VERT. Owns the strategy, formats, partnerships and PR.
A dedicated shooter/editor on every shoot day and in the edit, keeping the output consistent, fast and on-trend across all three platforms.
Investment
90-day pilot at a founding rate.
At day 90 we review results together and set the plan for what's next.